About

Our story

EyeJets was co-founded in 2017 by Edu Strul, former head of the Israeli Air Force engineering & aircraft programs department, and Dr. Joshua Gur, applied physics and electro-optics expert.

The two had met years prior while working together at IAI, Israeli Aircraft Industries.  Edu was now looking to start his own company, and Joshua had a bunch of optical ideas he wanted to further develop. The two applied for a grant from the Israeli Authority of Innovation, and EyeJets was born.

The company initially focused on VRD technology for military applications. EyeJets’ greater potential soon became clear however. The AR VR market was booming. Edu and Joshua understood if they could successfully combine their VRD developments together with eye-tracking, they stood to disrupt VR market as we know it.

EyeJets’ offering shifted, and the third partner, Dr. Isaac Lipschitz, joined the company.

Isaac is a successful ophthalmologist and pioneer in refractive surgery as well as headed a medical device start-up. EyeJets initially approached him on a consulting basis. His world-renowned intraocular device expertise and deep ophthalmic knowledge helped shape EyeJets’ development and product offering. It was time for him to come on board full-time.

Today, EyeJets is reinventing the XR experience through our groundbreaking VRD & eye-tracking technology. The company is in the development phase, and is set to feature their first working prototype, the EyeVis 1, at AWE Vienna.  

Meet the team

Edward (Edu) Strul

CEO & Co-founder
B.Sc. & M.Sc. Aerospace Engineering

• 30+ years of experience in development programs.
• Held senior positions in the Air Force, including, Head of the Engineering and Aircraft Programs Department and Led all major engineering and acquisition programs.
• Held senior positions in Engineering & Operations in major defense companies, has extensive senior management experience in leading complex projects.
• Holds B.Sc. &M.Sc. in Aerospace Engineering from the Technion in Haifa.

Dr. Joshua Gur

CTO & Co-founder
PH.D. ELECTRO-OPTICS

• 40 years of experience in multidisciplinary fields, such as: optics, electronics, mechanics.
• Extensive experience in electro-optics from the major defense companies: Rafael and IAI.
• Electro-optics leader in combat A/C at the Israeli Aircraft Industries (holds 10 patents) with unique developments development of overhead display for fighter jets, digital cockpit, underwater laser radar, and many more.
• Holds a BSc degree in Physics and Mathematics and MSc degree in Applied Physics from the Hebrew University with honors. Holds a Ph.D. in Optics from the Rochester Institute of Optics in the US with honors.

Dr. Isaac Lipshitz

COO & Founding partner M.D. Ophthalmology

• Ophthalmologist, pioneer in the field of refractive surgery.
• 25 years of experience in developing intraocular implantable devices
• In addition to extensive experience in optical and medical development, has extensive experience in clinical research, and extensive experience in licensing processes of medical products.
• Published dozens of scientific articles and lectured in more than 100 conferences.
• Founder of Visioncare Ophthalmic Technologies and OptoLight Vision (holds 14 patents)

Dr. Marina Poliak

VP R&D
PH.D. PHYSICS, LASER DIAGNOSTICS

Atara Braun Levi

Head of Marketing

Elad Mazor

Mechanical Design Engineer

Edward (Edu) Strul

CEO & Co-founder
B.Sc. & M.Sc. Aerospace Engineering

• 30+ years of experience in development programs.
• Held senior positions in the Air Force, including, Head of the Engineering and Aircraft Programs Department and Led all major engineering and acquisition programs.
• Held senior positions in Engineering & Operations in major defense companies, has extensive senior management experience in leading complex projects.
• Holds B.Sc. &M.Sc. in Aerospace Engineering from the Technion in Haifa.

Dr. Joshua Gur

CTO & Co-founder
PH.D. ELECTRO-OPTICS

• 40 years of experience in multidisciplinary fields, such as: optics, electronics, mechanics.
• Extensive experience in electro-optics from the major defense companies: Rafael and IAI.
• Electro-optics leader in combat A/C at the Israeli Aircraft Industries (holds 10 patents) with unique developments development of overhead display for fighter jets, digital cockpit, underwater laser radar, and many more.
• Holds a BSc degree in Physics and Mathematics and MSc degree in Applied Physics from the Hebrew University with honors. Holds a Ph.D. in Optics from the Rochester Institute of Optics in the US with honors.

Dr. Isaac Lipshitz

COO & Founding partner M.D. Ophthalmology

• Ophthalmologist, pioneer in the field of refractive surgery.
• 25 years of experience in developing intraocular implantable devices
• In addition to extensive experience in optical and medical development, has extensive experience in clinical research, and extensive experience in licensing processes of medical products.
• Published dozens of scientific articles and lectured in more than 100 conferences.
• Founder of Visioncare Ophthalmic Technologies and OptoLight Vision (holds 14 patents)

Atara Braun Levi

Head of Marketing

Elad Mazor

Mechanical Design Engineer

Dr. Marina Poliak

VP R&D
PH.D. PHYSICS, LASER DIAGNOSTICS

Our mission

EyeJets is on a mission to transform the AR/VR experience and help companies take smartglasses mainstream. In an industry challenged by heavy, bulky VR eyewear, EyeJets understands the need for compact and comfortable all-day eyewear.

Our offering

We enable developers to craft transformative XR experiences with our patented VRD and eye-tracking technology. Build and shape the world of tomorrow, creating a true mixed reality experience.  Together, we’ll craft the products of the future.